AirAsiaExpedia Takes off to a flying start with strong regional expansion

On July 10, 2012 at 04:00 AM

 

AIRASIAEXPEDIA TAKES OFF TO A FLYING STARTWITH STRONG REGIONAL EXPANSION

JV company celebrates one-year in partnership with launch of AirAsiaExpedia aircraft livery

Clark, Philippines, 10 July -  AirAsiaExpedia, the revolutionary joint venture company between the world's largest online travel company, Expedia Inc. and the world's leading low cost airline, AirAsia, has taken off to a flying start since its launch in July 2011.

A first of its kind partnership between a low cost carrier and an online travel agent, the joint venture has served to strengthen both brands and extend the breadth and depth of their offerings to an expanded audience of travel shoppers across Asia. Using a multi-brand approach, AirAsiaExpedia is bringing more great value travel through simple to use websites to Asia. Travel For All.

Over the past year, AirAsiaExpedia has launched two localised Expedia sites in Singapore and Thailand – Expedia.com.sg, Expedia.co.th – which offer travellers a selection of over 400 airlines, 150,000 hotels and build-your-own dynamic holiday packages at unbeatable value. Expedia.com.sg is now the Number 1 online travel agency in Singapore according to the latest comScore rankings, achieving this feat in just eight months! Expedia.co.th is also well on track to match this performance.

Underpinned by the monumental growth of tourism in Asia, AirAsiaExpedia plans to launch full-service Expedia sites in several Asian markets over the next nine months, reinforcing its commitment and investment in this region. With domestic and international travel on the rise,the Philippines, in particular, has been earmarked for a full-service Expedia site launch, given the immense potential the market offers. The site will be localised to meet the needs of Filipino travellers and will offer the best holiday deals in the market.

Building upon the success of these full-service launches, travellers can expect exclusive AirAsia flights, as well as flight and packages from over 400 other airlines, in addition to the existing hotel deals from 150,000 hotels.

 

“By partnering with AirAsia, Expedia has been able to bring great value travel to Asia. This joint venture has allowed us to expand very quickly in this region to offer travellers the widest range of travel deals from flights, hotels and holiday packages all on one user-friendly site,” said Dan Lynn, CEO, AirAsiaExpedia. “With our full service sites in Singapore and Thailand, we are already helping more people explore more destinations, and the investments we are now planning in the Philippines and Malaysia will bring Travel For All to even more people. We know Filipinos have a passionate wanderlust and we can’t wait to help them fulfil that,” he added.

Along with the expansion of Expedia, the joint venture is also increasing its focus on AirAsiaGo, AirAsia’s holiday and hotels division. Under the joint venture, AirAsiaGo now enjoys access to Expedia's extensive inventory of 150,000 hotels worldwide, furthering their promise of offering travellers a comprehensive selection of hotels to meet every budget. Complete with an easy to navigate website and consumer interface, AirAsiaGo continues to grow from strength to strength.

Echoing the optimism, Kathleen Tan, Board of Director of AirAsiaExpedia, as well as Group Head of Commercial for AirAsia, the world’s best low cost airline said, “We knew that this joint venture between AirAsia and Expedia would definitely revolutionise the online travel agency industry when we started off last year. And we are excited to see the growth it has achieved in such a short span of time. Just as AirAsia is committed to grow the market in Asia, this joint venture also aims to focus and tap into the evolving travellers in Asia. Through this partnership with Expedia, and our future plans to invest in the Philippines’ market, I am confident that AirAsiaExpedia will only further spur and grow the tourism industry in the Philippines and beyond, especially the Asean region”.

DI-2_1_0.jpg   

And to celebrate the one-year mark, a 180-seat Airbus A320 has been turned into a piece of airborne artwork. Created by a team of 20 painters who worked around the clock for 12 days, an AirAsia aircraft has been completely transformed into a bright yellow Expedia branded plane, a symbol of the partnership and synergy between both companies.

The Expedia branded Airbus A320 will be plying routes across AirAsia’s extensive route network which covers nearly 70 destinations across 20 countries, bringing the Expedia brand and experience to even more communities, especially in South East Asia where AirAsia’s short-haul network thrives in a 600 million populated region.

 

About AirAsiaExpedia

AirAsiaExpedia is the joint venture company between the world's leading online travel company, Expedia Inc. and the world's best low cost airline, AirAsia. Headquartered in Singapore, AirAsiaExpedia operates Expedia’s businesses in India, Japan, Southeast Asia and East Asian markets and the AirAsiaGo.com business across Asia.

In Singapore, AirAsiaExpedia operates Expedia.com.sg, a full service business helping travellers plan and book their travel by providing a personalised service, the latest technology and a wide selection of almost 145,000 hotels and 400 airlines of holiday packages, cheap flightsand hotel bookingsto suit their travel needs. In addition, Expedia also has hotel-only sites operating in Malaysia, Indonesia, Thailand, Philippines, Hong Kong and Korea, along with its established businesses in Japan and India.

Working in tandem, AirAsiaExpedia will use the AirAsiaGo brand to increase the ancillary revenue of AirAsia.com customers by adding hotel to flights. By selectively using the brand in other markets as an online travel business, the company will use AirAsiaGo to attach a hotel and other trip items for AirAsia loyalists and customers buying flights on AirAsia.com. AirAsiaGo has the flexibility to operate anywhere that AirAsia builds its route network.

To download this release, please click here:
pdf.gif Press Release - AirAsiaExpedia Takes Off To A Flying Start With Strong Regional Expansion.pdf203.58 KB